A part of Google’s algorithm depicts that the number of time people spent on viewing the online videos has gone an explosive growth. With the advent of many video editing as well as the video making tools, videos have gone through a transition and have made it easy for people to make and share their videos with the world.
Among the category of videos, Explainer Videos have bloomed much in the 21st century. With such kind of videos being much affordable and effective, they are bound to grow your business to the next level of success and glory. Hence, with an intention to make your business successful in the global market, explainer videos have found a special place in people’s heart and are continuously on a growing scale.
Here are the 9 Reasons your business should have an explainer video:
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Increases the Conversation Rates
A recent survey was conducted where the importance of an Explainer Video was shown. In that survey, 85 percent of the people are more likely to buy stuff if they see an explainer video associated with it. Also, the Explainer Videos help the businessman to keep a track on how many customers came to see their services or even brought. Although, a majority of the business count the sales manually to see which products are most popular. At last, the Explainer videos keeps a track on the services, customers are interested in displaying the number of views on each video.
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Clarify the Objective of your Product
Texts can be a bit tricky as different people can have different views on the same written text which can create a sense of ambiguity and conflict. Choosing explainer videos can take the guesswork out in explaining the usefulness and effectiveness of a particular product or service. We as humans have a tendency of learning the things which are depicted through visualization. Thus, people gain a better knowledge and understanding of a product once they see someone explaining it. Also, explainer videos help you to connect in a far better way with your potential customers by certain fantastic explaining techniques and why they should choose you over other competitive business.
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Generate an Increased amount of Interest
Grabbing the interest of the customers is all that is needed for successful sales and income for any business. The more you will visualize your product, more will be the customers interested in buying your goods and services. As our world is filled with social media all over, many businesses are choosing it to spread their brand awareness with an intention of generating a massive amount of traffic on their respective business. As Explainer videos is also a part of social media, it can also help in making your business bloom to the next level of absolute freedom.
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Rank Better in Google Search
If we look at the year-all statistics, websites which have a whole chunk of texts written and some images scattered here and there is not much doing in the global competitive market. These ideas look dull in reality and as a result of which they don’t attract much of the customers on an average. Also, their Google rankings fall down after every passing time as they don’t have that in much power to withstand in this cut-throat marketing world. On the other hand, the explainer videos can do wonders on its own. It can get your business a better rank in the Google search ranking, generate higher revenue for you and also will get the attention of the customers immediately.
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Increases Web Traffic
“Viral” has been the buzz word since the advent of YouTube. Over the years, we have seen plenty of videos going viral on YouTube. In simple terms, a viral video is the one which pops up from nowhere and gets a massive amount of views and likes which nobody would have thought off. But, there is no special formula for going viral but few videos from some of the best brands have gained immense popularity which we love today
Some popular examples are:
- Apple iOS 5 by Apple (over 3 million views)
- Google Current by Google ( over 1.3 million views).
- Dove (Over 16 million views).
All of these brands had a much better explainer video which helped them to gain that fame and made them different from the rest of their competitors in the global market.
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Helps the Audience retain information
According to a research, a person retains only 10 percent of the information they hear but up to 50 percent of what they visualize according to a survey done by Wharton Research center. An explainer video helps in a much better understanding of the given products or services rather than just showing texts which will surely end in the middle of nowhere. Also, an increase in the word-of-mouth advertising can increase the sales for your respective business. And if your video has that power to attract a mass of customers, they will surely share your video and by this, the amount of income and brand name is bound to touch the skies in the nearby future.
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Grab Audience Attention
You cannot go much far away with the traditional web content. In an attempt in which the businessman fail miserably, some people load crap images, videos and some unwanted texts in which they use several flashy animations which is absolutely not required to grab the audience attention which does one of the following things:
- Creates confusion in the mind of potential customer.
- Slows down the load time of web page.
In spite, why not use that given ideas and depict them in an explainer video? Yes, it will be worth a great idea and will grab the attention of much of your potential as well as the new customers to a great effect. Explainer videos are clean and provide enough material to keep the users engaged.
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Easily Sharable
An explainer video doesn’t need to be just presented on your site. In fact, there are many of the free hosting sites such as YouTube and Vimeo which allows the videos to be uploaded and can draw many customers to your site in an indirect way. Also, you can add certain keywords by which your video can be uplifted in these free hosting sites rankings. The added benefit of explainer videos with respect to these sites is that they are phone compatible. Videos are easily shareable on Smartphone’s which in return will increase the sales and revenue of your business.
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Showcase your Personality
The number one thing which makes a customer become a potential customer is the personality. Explainer videos help in gaining a sense of trust and the products you sell will create a sense of virtual connection. Also, the explainer videos help in boosting up the sales, gains popularity for your brand and explain the product in a much successful manner.
For all those who are struggling with their business, Explainer videos will surely generate a sense of spark in your business and can showcase it in a much more efficient and artistic manner. All in all, every business wants a great sales income, a higher brand value and that’s what an explainer video is all masters at.
