A glance into how we conceptualised the design elements of the online kids’
coding academy
Creating a logo from scratch
Before a new brand can establish itself, it is imperative for the company to create a unique identity of its own. A brand’s offerings could be manifold, but unless perceived favorably by the customers, they may lose their significance.
CorpTeaser’s mission is to allow brands to showcase their vision through effective brand strategies and identity designs. Our team gives shape to the brand’s vision and helps them tell a story that resonates best with their target audience.
With Super Kidzee, the process started with brainstorming the brand’s logo designs. As far as first impressions go, a brand logo can go a long way in establishing the brand’s identity. No matter what remote corner of the world one may live in, Tata’s classic logo and Coca-Cola’s zestful stamp are hard to miss.
A brand logo is an extension of its vision, and to ensure that the logo projects the essence of the brand, we get them in touch with our proficient graphic designers. What follows is a lengthy process of thorough discussions wherein our designers delve into the brand’s offering, incorporating their feedback in every step.
Given that Super Kidzee is a coding academy for children, we included the parentheses < and >, essential to coding. To make it appear child-friendly, we created some designs with basic elements that represented the brand’s offering, with the premise being that how learning to code can make a child stand out from others.
Processing Feedback
After the rough pencil sketches were created, we incorporated the feedback of the brand to create a few other digital logo options. As you can see, these logos retain the essential coding parentheses and add new imagery to the logo. To take the logo creation process a step further, we also gave the brand name a definitive font.
Symbolism
With our designers getting further feedback from the brand’s team, we finalized the logo, keeping the coding parentheses as essential, and fitting them into the outline of a hand, to signify that while coding is thought to be hard, it is actually well within every kid’s grip/grasp, and it is with these hands that the kids are going to create super codes in future. The curve beside the brackets represents the joy a kid feels while learning to code. The strikes, making for the fingers in the hand represent the speed at which young coders can learn coding.Furthermore, we added a punchline and some color options to go with the code
Adding Colours
To add extra emphasis on the brand’s offering, we inserted the universal abbreviation for ‘engineer’ into the logo and created a range of colour variants that highlight various aspects of the logo.
Final Outcome
Once the brand team finalized the primary and secondary colours for the logo, we provided them with more variety in the logo by creating stacked and linear versions for the same, along with slightly similar colour options.
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Brand guidelines
We also drafted a document adhering to the guidelines we followed while developing the logo. The brand guideline document comprised of the do’s and don’t to follow while using the logo and overall general guidelines of logo placements for advertising, vendors, bid tenders, etc.
Stationery
We developed stationery items for the brand, including letter pads, visiting cards and envelopes. The design and style were rendered on the colour, themes and logo finalized previously. The options for the same were provided to the brand team in three iterations.
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Brochure
We also drafted a document adhering to the guidelines we followed while developing the logo. The brand guideline document comprised of the do’s and don’t to follow while using the logo and overall general guidelines of logo placements for advertising, vendors, bid tenders, etc.
Website
To develop the website for the brand, we got our best web developers and web designers to emulate the values and themes of the brand in the typography, outlet and colours of the website while also maintaining a user friendly interface.
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