On screen and Off screen advertising options

On screen advertising

On screen advertising is one of a classical advertising form where you can run your ad on cinema screen in the interval time or before the movie begins. We run all different type of on screen campaigns such as mute slide ad, slide with voiceover ad and video commercials.

Off screen advertising

Off screen advertising is a modern approach towards cinema advertising where the theater property is been utilized to promote the brand which covers the activities such as standee, leaflet distribution, product display, translite posters, floor stickers, seat cover branding, weekend promotions activities, audi door, washroom branding, side panels, pillars, lobby LCD, tent cards, product sampling, danglers and lot more…

Cinema Advertising Facts & Figures

Type of on screen Advertisements

Mute Slide

We can run the single or multiple image slide ads to promote your brand on cinema screen.

Audio Slide

One or multiple slides with professional voiceover and background music could be run in this type of ad format.

Video Commercial

Animation or live action video full of multimedia elements could be one type of advertisement which we can run. Sensor certificate is required to run the video commercial on movie screen.

How the price calculations works?

Where you want to advertise is a first factor when it comes to pricing – property type, number of seats, brand, number of screens, and location of the property and ticket size factor.

The type of ad which you want to run is another deciding factor of costing, whether you want to run a mute slide, voiceover slide, motion graphics or a video commercial determines the costing. For video commercials the additional censor certification charges are applied and for some screens additional projector format file conversion charges are also applicable..

Apart from above when you want to advertise, your duration of campaign and a duration of ad creative is also very important. The charges very during the festival time and during the releases or block buster and mega block buster movies for most of the cinema chains.

About the cinema advertising in india!

India is one of the largest film producer countries since last few years and over a thousand movies are getting released every year to serve to this market. People of India go to cinemas for entertainment purpose – in year 2016, 2.2 billion movie tickets were sold and this figure is improving at the compounding rate of 11% which certainly proves that it’s one of top most out of home entertainment destination for the people of the county. These facts create a great opportunity for marketers to utilize this platform to showcase their brands and products.

Campaign execution timing

Conventionally every new campaign begins on Friday in cinemas but after the arrival of satellite based technology many chains and distributors has adopted an approach of starting a campaign from any day of the week. The campaign timings are usually in multiplication of weeks (i.e. 1 week, 4 weeks, 12 weeks, 24 weeks etc.). Some cinema halls also allow running special campaigns of a day or two. Availability of inventory is another deciding factor when an advertiser wants to book the slots for his campaign.

Censor certification for advertising on screen

To run a video commercial on cinema screen, censor certification of ad film from central board of film certification (CBFC) is mandatory. We can consult you in line of getting through this certification process. Certification charges are extra applicable for which you can apply on CBFC website or you can outsource this job to an agency on behalf of you. For your information, same video budded in different languages or of different duration will require different certification for each cut from your ad film.

CorpTeaser – Your ad production to promotion agency

We have native competency of producing your ad film in all different formats such as slide ads, animation film and live action video. On top of it we have a network of nationwide film distributors, agency partners and theater owners to successfully release your advertisement in over 7000 screens across the country in India.

File format specification fro video commercial