Dr at doorstep Case Study

Being an online service provider, the brand needed an Online Marketing Strategy to widen their reach and that is exactly what we achieved for them. Our immensely efficient Result Oriented Marketing Strategy helped the brand in gaining online presence. Our careful optimization made the process even more rewarding.

We designed creative Whiteboard videos for the brand describing their offerings and appealing to their Target Audience about their USP as an astoundingly innovative healthcare service provider. Every service has been mentioned separately along with the promotion of their mobile app. The helpline number has also been mentioned in the ad for customer convenience.

Various creatives were designed for the Social Media accounts of the Brand on Facebook, Instagram, Linkedin, Youtube etc. They involved festive creatives, offers and informational posts for various occasions to attract new audience and remain in touch with the existing patients.

Multiple ad campaigns were designed for the brand to reach new patients who are in need. The campaigns were run on all social media accounts of the brand and they were successful in gaining new reach and brand visibility with their appealing contentin the targeted demographic.

A successful e-mail marketing technique was used for Customer Management of the brand. E-mails were sent out to potential customers and follow up emails were sent to existing customers to maintain customer loyalty.

We designed ads for the Google search pages and various google websites to reach customers while they search for something that is close to the brand’s offerings.

In Interest based marketing, we targeted the customers who were already interested in the services offered by the brand. We repeatedly showed them the ads that we designed to reach them so that their interest could get converted into a purchase decision.

By using Keyword Marketing for the Google Search Campaigns of the brand, we helped it in appearing on top of the Google Search Results. We upgraded the brand to the top ranks in Baroda for its services in the search lists of various websites like Just Dial.

We have successfully generated hundreds of leads and downloads by app download campaign for the brand, by using creative offers and discounts.

5 different Campaigns were designed for the brand and each of them was successful in increasing the reach of the brand at different point of time.

While people were afraid of stepping outside their houses, our covid campaign attracted them towards the brand that provided the much needed medical facilities at their doorstep.

The Dr at Home Campaign was curated to inform people about the various specialities of Doctors that were associated with the brand. It highlighted how the brand was providing doctors from MBBS to MD on one call, at home.

This highly significant campaign was designed to create awareness amongst people about the various healthcare services that the brand provided. Right from 24*7 Ambulance to Medicines, Doctors and Nursing facilities, all were highlighted in the campaign.

Franchise Campaignwas specially curated to expand the brand by giving out franchise. It aimed to reach areas that were still devoid of their facilities.

This campaign involved the creation of various creative videos for the Youtube account of the brand describing their offerings and USP.

Our highly efficient social media campaigns increased the brand’s followers to 1500+ with thousands of reach and brand visibility. It also helped in lead generation and creating awareness about the brand.

We created engaging posts and festive creatives that built an interesting profile for the brand with 500+ followers with group sharing efforts.

Constant content posted on Linkedin and relentless efforts to connect with the audience led to more than 2K connections earned. They not only helped in gaining numbers but also in reputation management. We have also done personal branding on Dr. Sejal and Dr.Charu’s accounts to generate corporate leads.

Continuous activity on the Youtube channel, posting videos, pictures, and relevant content led to increase in positive customer engagement and impeccable Network Building.

We created various auto generated emails for the customers of the brand to make sure they get the personalized treatment that they deserve. They also included follow up emails that helped in lead generation for the brand.

In Strategic Whatsapp Campaign, we targeted the potential customers and designed messages that could lead to repeated usage of the brand’s services and increase in clientele.

Bulk Smscampaign is the tried and tested way for efficient Customer Relationship Management and we used it for the brand with the same objective. They messages were designed to stay connected with the customers and maintain brand recall.

We designed the pop-up form that opens as soon as a customer visits the website of the brand. The pop-up form has been designed to get the information of the visitor to help them with the services provided by the brand and create awareness regarding other offerings of the brand.

It is very important for an ad to convert a potential customer into a customer. Therefore, we designed Call to action buttons for the website so that it is convenient for the customer to contact the brand in order to avail the services.

This page is specially designed for effective optimization of the website. It notifies us about the visitors and collects their information, further leading to efficient targeting in the future.