In earlier times, humans use to communicate through signs, paintings, language, storytelling, etc. People would teach a subject or even discuss a topic in crowds. The technology improved and so did our method of approach. Well, as the technology advanced, they started using the microphones. This was beneficial for a large crowd. Discussions were recorded and televised.
The internet was invented and so did the websites. Websites were then the new way of storing and spreading information. These were effective, but the only thing it lacked was the “creativity.” Storytelling needs a creative and innovative approach to make it more informative. For example, telling a story in a simple way will make the audience aware of it, but with the addition of animation/cartoon character, it makes the story more interactive and eye-catchy.
Presently, companies all over the world are trying to get maximum attention of their loyal customers as well as non-customers with different marketing strategies. They are using both traditional and modern branding methods such as print ads, billboards, TV ads, websites, mobile apps, etc. In the current situation, digital marketing is the king of modern marketing. YouTube marketing has been greatly favored when it comes to informative and engaging videos. And one of the highly recommended tools of YouTube is the whiteboard videos.
What are Whiteboard Videos? 
Whiteboard videos are the eye-catching, highly captivating animated videos presented on a whiteboard. The whiteboard video makers, design them with a creative story with pictures, animated characters, drawings, etc. Whiteboard animated started in 2010 where speeches, books were converted into whiteboard animated videos. The first launched video in 2011 gained 1 million views.
Why Choose Whiteboard Video?
- The Global Interactive whiteboard market growth of whiteboard videos will be around 7% by 2020.
- Its value was more than 1 Billion USD in 2015 and will rose to 2 Billion by 2020.
- 46% people take action after watching whiteboard videos.
- Quarter of the people depend on the information provided in the videos.
- 64% people will buy product/services from the company after watching an informative created on whiteboard videos.
When is Whiteboard Effective?
Whiteboard videos are usually whiteboard explainer videos. These create a much stronger and powerful impact on people due to its professional look and feel. According to a resource, it creates a stronger impact on viewers.
These videos are designed to increase viewer’s understanding and knowledge on any subject as it is more demanded in the market. The visual aids are accompanied by an audio which makes it more interesting. Companies are well aware of the positive impact and are investing in them. These videos have the emotion that is contagious. The more amounts of people watch them; the more the effect is created. People always prefer videos over texts. Videos create a long-term memory due to its highly informative content with video, images, audios, etc.
Whiteboard videos always create a personal connection when creativity is added. It becomes easy to understand and it will be remembered for a long time. This is a strategy that can be achieved by implanting whiteboard videos. It will result in an increase in the target audience; this makes your branding powerful. Given below are the important points to be well aware of in order to make your whiteboard videos worth watching.
-
It Must Have Strong Visuals
Strong visuals will create a strong communication. As the video is viewed, the drawing in it will create a better communication pathway. It creates a better storytelling tool as it passes the information more powerfully.
-
It Should Have Animation or Simply Whiteboard Animation
Animation or animated characters bring the environment to live. It represents the real-life scenario that definitely catches viewer’s attention immediately. Also, it will create an impressive effect on the viewer due to mesmerizing illustrations and hence, they would want to watch more. They will also prefer your company over others.
-
It Should Have Quick and Effective Messages
You need to avoid long messages and cut short to the point. It must be the point to point. Simple and easy words are easily remember-able. Convey your messages in the simpler form to catch the attention effectively. Quick and simple messages are easy and uncomplicated to understand and recall. It will also make viewers stay longer.
-
It Needs To Be Designed For a Long-Term Re-Call
The video needs to be created and designed in such a way that it can be recalled easily. The concepts created, designed must be creative and eye-catching. You can add examples, real-life cases, etc. You can add interactive images; drawings that can help viewers remember the concept for a long time. This is usually done for educational videos. But any kind of videos will fit in.
The best part of the whiteboard animated videos is that they are affordable and cost-effective. It has all the graphics, characters that are suitable for any informative videos. Also, the other best part is that is can be used by any business size. An interactive, engaging video will definitely sell your product/services. But the only thing is that it needs creativity. You can make it engaging by adding Jokes or anything comical, statistical report, comical animated characters, real-life environment, good narration, HD quality video, subtitles, etc. Jokes can enlighten the viewer’s mood; statistical report always tells the actual information is quite effective like market share, total jobs, etc. Animated characters like an obese character can be used when the video is about health, weight loss, etc. Good narration is important as it will attract people to listen to it more. Some people can convert it into MP3 format and listen to it more often. This is great for education purpose.
Verdict
If you are looking forward to expanding your business with powerful marketing tools, do go for whiteboard video marketing. This is an effective way to attract customers and non customers. You will create an impressive impact that will stay in their thoughts for a long time. And they will definitely buy your products and services. For example, if the video is about health and weight loss, obese and slim characters will create an engaging content. You can add heart to inform them about the heart diseases, they can have. You can add some other characters like family members to show the importance of them in a person’s life. Create your video based on your business type and try to be creative to attract the viewers. And the best advice to do so is to put yourself in the buyer’s/customer’s shoes!
